Lately, many popular food brands have changed their names or logos in response to criticism concerning racial stereotypes and cultural insensitivity following the death of George Floyd. There was Land-O-Lakes butter that removed the image of a Native American woman. Then Aunt Jemima, Uncle Ben's, and Mrs. Butterworth's products were suddenly not the same we grew up with. And it didn't stop there.
After more than a century, one of Dreyer's most popular ice cream bars, Eskimo Pie, has changed to Edy's Pie. The brand made the change official by announcing it on Monday.
The company made plans to rename the "derogatory" product name back in June as stated by Elizabell Marques, head of marketing for its parent Dreyer's Grand Ice Cream, the U.S. subsidiary for Froneri.
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” she said. "This move is part of a larger review to ensure our company and brands reflect our people's values.”
Dreyer's had since halted production of the ice cream bars while coming up with a new idea for branding and packaging. After months of consideration, the brand decided to name the ice cream bar after one of the company's founders, Joseph Edy.
According to the company, the newly named chocolate-coated ice bream bar will be available early next year.
“We anticipate Edy’s Pie ice cream bars to be on shelf in early 2021,' said Marquez. "Our mission at Dreyer’s Grand Ice Cream is to bring joy to everyday life with ice cream and we look forward to our Edy’s Pie ice cream bars continuing to do just that."
